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Latest Trends

The latest latest trends articles and guides from Zuzu Korean Travel.

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CHAGEE — the global modern tea brand behind 600 million cups of jasmine milk tea a year — opened its first Korean stores on April …

Saju cafes are one of Korea’s most fascinating cultural exports — and Hongdae has the highest concentration of …

Xurreria San Roman in Yeonnam-dong is Seoul’s most talked-about Spanish churros café in 2026 — loved by Gen Z for its …

Discover Seoul’s hottest 2026 morning trend: Han River Run Clubs. Learn how to join local and international running crews, …

Jenny House has styled over 500 Korean celebrities since 2002. Here’s what to book, what it costs, and how to get the most …

Personal colour analysis is Seoul’s most-booked beauty experience — find your seasonal palette, shop smarter at Olive Young, …

Songnidan Yangjojangi in Jamsil brews its own makgeolli in-house and pairs it with top-three daechang jeongol hot pot. One of …

제철코어 (seasonal-core) is the food trend dominating Korean social media in 2026 — eat it now or miss it for a year. Here’s …

The Dubai Chewy Cookie — pistachio cream, kataifi, chocolate shell — has taken over Seoul cafes and Korean convenience stores. …