Xurreria San Roman Seoul 2026: The Spanish Churros Café Gen Z Is Obsessed With

If you’ve scrolled through Korean food Instagram lately, you’ve almost certainly seen those golden, crispy churros dusted with cinnamon sugar sitting next to a glossy pool of dark chocolate sauce. Welcome to Xurreria San Roman (츄레리아 산 로만) — the authentic Spanish churros café tucked into a laneway in Yeonnam-dong, Seoul, that has become one of the most-photographed dessert spots among Gen Z in 2025 and 2026.

BLACKPINK’s Jisoo has visited. Comedian Kwon Hyuk-su has visited. And yet somehow, none of that celebrity noise is what keeps people coming back. What keeps people coming back is the churros themselves.

What Is Xurreria San Roman?

The name tells you exactly what this place is. A xurreria (pronounced “choo-reh-REE-ah”) is a traditional Spanish churros-specialist shop — the kind you’d find on a Barcelona side street, open from early morning, serving freshly fried dough with thick chocolate dipping sauce to locals on their way to work. San Roman is the brand name: a nod to the classic Spanish churros heritage the café is built on.

Xurreria San Roman brought that exact format to Seoul — and placed it in Yeonnam-dong, one of the city’s most charming and walkable neighbourhoods. The result is a café that feels genuinely transported from Spain rather than inspired by it.

The most striking feature when you arrive is the open kitchen. You can watch every churro being made from scratch — the piping, the frying in hot oil, the dusting of sugar — which creates both theatre and trust. You know exactly what you’re getting, and the aroma alone pulls in passers-by from the street outside.

Why Is Gen Z So Into It?

Three things drive the obsession:

1. The aesthetic is built for Instagram. The exterior features warm terracotta tones and Spanish-style textured walls — rare in Seoul and immediately recognisable in a feed. Yeonnam-dong’s laneway setting frames every photo naturally. There are no neon signs, no forced props, no manufactured “photo zones.” The space simply looks good, the way places that genuinely care about design always do.

2. It’s actually authentic. Korean Gen Z, increasingly well-travelled and food-literate, can tell the difference between a theme-park churro and a proper Spanish one. Xurreria San Roman’s recipe holds up to that scrutiny — the dough has the right bite, the chocolate sauce is thick and dark rather than sugary and thin, and the whole experience matches what you’d get in Catalonia. That authenticity is what earns repeat visits.

3. The timing is perfect. In 2026, rich chocolate pairings and Spanish-influenced desserts are trending across Seoul’s café scene. Xurreria San Roman sits exactly at the intersection of instagrammable, affordable, and genuinely delicious — which is the Gen Z dessert sweet spot.

Menu & Prices

All items are made fresh to order. The menu is intentionally short, which is a good sign.

What to order on your first visit: The Churros + Chocolate Sauce (₩9,500) is the definitive order. The chocolate is thick, dark, and dippable — closer to a Spanish chocolate a la taza than any thin commercial syrup. It’s rich enough to share between two people.

If you want something lighter: Go for the Classic Churros on their own (₩7,000). Crispy outside, soft inside, dusted with sugar — excellent as a standalone snack while walking through Yeonnam-dong.

Prices may change seasonally. Check the official Instagram before visiting for the most current menu.

Location & How to Get There

Address: 서울 마포구 동교로29길 42, 1층 (연남동 257-19)

🗺️ Find it on Naver Map

The café sits on one of Yeonnam-dong’s charming side streets, a short walk from Hongik University Station. The neighbourhood itself is worth building an afternoon around — lined with independent coffee shops, vintage stores, and restaurants that attract a young, creative crowd. (See our full Yeonnam-dong neighbourhood guide for more on what to do nearby.)

By subway:

• Hongik University Station (홍대입구역) — Seoul Subway Line 2, AREX Airport Railroad, and Gyeongui-Jungang Line — Exit 3, approximately 10 minutes on foot
• Hapjeong Station (합정역) — Line 2 or 6 — Exit 1, approximately 12 minutes on foot

By bus: Multiple routes stop along Donggyo-ro (동교로), running parallel to the café’s street.

Opening Hours

Important: Hours on some days start at 12:30 instead of 11:00 and are subject to change without notice. Always check the official Instagram account before making a trip specifically for this café.

When to visit: Weekends are busy, particularly between 13:00 and 18:00 when Yeonnam-dong foot traffic peaks. For a more relaxed experience, visit on a weekday morning or early afternoon — you’ll have better access to the open kitchen and won’t be competing for space on the narrow street for photos.

The Yeonnam-dong Experience

Xurreria San Roman works especially well as part of a longer Yeonnam-dong afternoon. A natural route:

1. Start early — Arrive before the lunch crowd hits. Get your churros while the oil is fresh and the kitchen is at its best.
2. Walk the Gyeongui Line Forest Park (경의선숲길) — The linear park that threads through Yeonnam-dong is one of Seoul’s most pleasant walks. Trees, benches, and a stream of interesting people.
3. Coffee stop — The neighbourhood has some of Seoul’s best independent single-origin coffee shops within easy walking distance.
4. Evening wind-down — Yeonnam-dong transitions well into evening. Dozens of small bars, wine spots, and bistros open up as the afternoon ends.

The neighbourhood’s low-rise, tree-lined streets are made for slow afternoons — the kind of experience Gen Z is actively seeking out as a counterpoint to faster, louder hotspots like Seongsu-dong. Xurreria San Roman fits that mood perfectly.

Follow on Instagram

📸 Follow @xurreriakorea on Instagram for seasonal menu updates, limited specials, and any changes to opening hours. The account posts regularly and is the most reliable source for real-time information about the café.

All Xurreria San Roman Branches in Korea (2026)

As of 2026, Xurreria San Roman operates two locations in South Korea — both in Seoul.

Practical Tips Before You Go

• Check Instagram first. Hours genuinely vary — don’t assume the 11:00 open time is consistent on every day of the week.
• Bring cash or card. Card payment is accepted at most Seoul cafés including this one, but have cash as a backup.
• Go on a weekday if you can. The Yeonnam-dong weekend crowd is significant. Weekday visits are calmer and better for photos.
• Pair it with the neighbourhood. Xurreria San Roman is best enjoyed as part of a longer Yeonnam-dong afternoon rather than a dedicated single-stop trip.
• Order for two. The Churros + Chocolate at ₩9,500 is a generous portion for one but generous enough to share — ideal for couples or friends who want to try multiple items.