Where Jensen Huang Ate in Seoul: The Restaurants Korea's Business Titans Took the NVIDIA CEO To
NVIDIA CEO Jensen Huang has eaten his way through Seoul twice in the past year — chimaek at a Samseong-dong chicken joint, then a …
Section
Latest Trends
The latest trending cultures and food from South Korea.
All Articles
Shin Ramyun Bunsik: Inside Nongshim's Viral New Pop-Up Diner in Seongsu (2026)
Nongshim just opened its first-ever 신라면 분식 (Shin Ramyun Bunsik) outside Peru, Vietnam, Japan, and the US — a 120-pyeong pop-up …
Choco Baguette (초코바게트): Korea's Viral Chocolate Bread Trend Explained (2026)
Choco baguette (초코바게트) is the bakery trend dominating Korean Instagram feeds in 2026 — a crusty baguette packed with chocolate. …
Frozen Jelly Is Korea's Hottest Snack Trend Right Now: Inside the 얼먹젤리 Craze (2026)
얼먹젤리 (frozen jelly) is the snack obsessing Korean social media in 2026 — a simple freezer trick turning gummy candy into a viral …
물멍 (Mul-meong): Korea's Water-Gazing Trend and the Best Han River Cafés to Do Nothing in 2026
물멍 (mul-meong) — staring blankly at water — is Korea’s current antidote to short-form burnout. Here’s why the trend …
CHAGEE Korea 2026: China's Most Iconic Milk Tea Brand Has Officially Landed in Seoul
CHAGEE — the global modern tea brand behind 600 million cups of jasmine milk tea a year — opened its first Korean stores on April …
Hongdae Saju Cafes: A Foreigner's Guide to Korean Fortune Telling (2026)
Saju cafes are one of Korea’s most fascinating cultural exports — and Hongdae has the highest concentration of …
Xurreria San Roman Seoul 2026: The Spanish Churros Café Gen Z Is Obsessed With
Xurreria San Roman in Yeonnam-dong is Seoul’s most talked-about Spanish churros café in 2026 — loved by Gen Z for its …
Han River Run Clubs 2026: How to Join Seoul's Hottest Morning Community Trend
Discover Seoul’s hottest 2026 morning trend: Han River Run Clubs. Learn how to join local and international running crews, …
Jenny House Seoul: The Celebrity Beauty Studio for Hair & Makeup
Jenny House has styled over 500 Korean celebrities since 2002. Here’s what to book, what it costs, and how to get the most …
Personal Colour Analysis in Seoul: Find Your Season at Korea's Hottest Beauty Trend
Personal colour analysis is Seoul’s most-booked beauty experience — find your seasonal palette, shop smarter at Olive Young, …
Best Craft Makgeolli in Seoul 2026: Songnidan Yangjojangi, Jamsil (Review)
Songnidan Yangjojangi in Jamsil brews its own makgeolli in-house and pairs it with top-three daechang jeongol hot pot. One of …
제철코어 (Seasonal-core): Korea's Hottest Food Trend in 2026
제철코어 (seasonal-core) is the food trend dominating Korean social media in 2026 — eat it now or miss it for a year. Here’s …
Dubai Chewy Cookie in Korea: The Pistachio Cookie Trend Explained (2026)
The Dubai Chewy Cookie — pistachio cream, kataifi, chocolate shell — has taken over Seoul cafes and Korean convenience stores. …