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Hongdae

The latest hongdae articles and guides from Zuzu Korean Travel.

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The neighbourhood pharmacy has quietly become one of the best shopping stops on a Korea trip — cheap, effective medicine-cabinet …

2026 is the best time in years to buy a Labubu in Korea at actual retail price — the resale frenzy has cooled, and Pop …

A speaker, a randomized K-pop playlist, and a circle of strangers who all somehow know the choreography — Random Play Dance (랜덤플레이 …

가챠샵 (gacha shops) have quietly become one of Seoul’s biggest retail trends of 2026 — multi-floor capsule toy stores are …

Finding genuinely halal food in Seoul is easier than it has ever been — but older guides are littered with restaurants that …

NVIDIA CEO Jensen Huang has eaten his way through Seoul twice in the past year — chimaek at a Samseong-dong chicken joint, then a …

Food & Drink May 30, 2026

From a K-pop idol’s father running a beloved Busan café to variety show legends grilling meat beside their guests in …

Shopping May 25, 2026

From Korea’s jewel-embellished designer sneakers to MZ streetwear and heritage leather — these are the Korean shoe brands …

Saju cafes are one of Korea’s most fascinating cultural exports — and Hongdae has the highest concentration of …

Xurreria San Roman in Yeonnam-dong is Seoul’s most talked-about Spanish churros café in 2026 — loved by Gen Z for its …