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Seongsu

The latest seongsu articles and guides from Zuzu Korean Travel.

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가챠샵 (gacha shops) have quietly become one of Seoul’s biggest retail trends of 2026 — multi-floor capsule toy stores are …

The Dubai Chewy Cookie has lost its queue. In 2026, Korean dessert cafes and bakeries are all making 버터떡 (butter tteok) instead — …

Nongshim just opened its first-ever 신라면 분식 (Shin Ramyun Bunsik) outside Peru, Vietnam, Japan, and the US — a 120-pyeong pop-up …

Choco baguette (초코바게트) is the bakery trend dominating Korean Instagram feeds in 2026 — a crusty baguette packed with chocolate. …

Shopping May 25, 2026

From Korea’s jewel-embellished designer sneakers to MZ streetwear and heritage leather — these are the Korean shoe brands …

Food & Drink Apr 23, 2026

From Seongsu’s robot-whisked matcha to Bukchon’s hanok tea rooms, these 8 matcha cafes are dominating Seoul’s …

Food & Drink Apr 10, 2026

Seoul has one of the world’s most serious cafe cultures — from specialty roasters to concept cafes with art galleries …

Seonchae Seongsu is a modern Korean dining bar in Seongdong-gu serving seasonal hanshik with real finesse. Dishes from …

Guides Apr 2, 2026

Planning a trip to Seongsu-dong in Seoul? This guide covers the best cafés, pop-ups, shops, and restaurants in Seoul’s most …

Beauty Mar 20, 2026

Seoul is the world’s K-beauty capital — products launch here months before going global. Shop Myeongdong, Olive Young, and …

The Dubai Chewy Cookie — pistachio cream, kataifi, chocolate shell — has taken over Seoul cafes and Korean convenience stores. …