Chiikawa (먼작귀) in Korea 2026: Yongsan Store Queue Guide, Sold-Out Cinema Goods, and How Not to Overpay
Japan’s tiny, tearful cartoon Chiikawa (먼작귀 in Korean) is the biggest character craze in Korea this autumn. The new film …
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Things to Do
The latest things to do articles and guides from Zuzu Korean Travel.
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Halloween in Korea 2026: Lotte World's Junji Ito Takeover, Everland's Zombie City, and Where to Go (Safely) on Oct 31
Halloween falls on a Saturday this year, and Korea’s theme parks have gone all in: Lotte World has turned Junji Ito’s …
Korea's Tteok Dessert Craze (2026): Why Rice Cake Is the New Dubai Cookie, and How to Try It Without Queuing at 4 A.M.
After the Dubai chewy cookie burned out, Korea’s dessert obsession moved to something much older: tteok (rice cake). A …
Jongno 3-ga Named the World's Coolest Neighbourhood for 2026: A Traveller's Guide to Seoul's Pojangmacha Street, Ikseon-dong, and Seosulla-gil
Time Out just named Seoul’s Jongno 3-ga the coolest neighbourhood on the planet for 2026 — beating out entries from London, …
The K-Pharmacy Tour: A Traveller's Guide to Shopping Korea's Pharmacies in 2026
The neighbourhood pharmacy has quietly become one of the best shopping stops on a Korea trip — cheap, effective medicine-cabinet …
Uniqlo Jeju T-Shirts (2026): The Jeju-Only Souvenir Tee Worth Bringing Home
Uniqlo’s Jeju-exclusive collab T-shirts — Gyulmedal, Abebe Bakery, Hallasan Soju, and Jeju Airport — are sold only at three …
The Best Souvenirs to Bring Home From Korea in 2026: A Guide to MU:DS (뮷즈), the National Museum's Sell-Out Gift Shop
The hardest-to-buy souvenir in Korea right now isn’t in Myeongdong or Hongdae — it’s in the gift shop of a free museum …
Changsin-dong Stationery & Toy Market Guide (2026): Seoul's Squishy Mecca & Retro Toy Wonderland (창신동 문구완구시장)
Tucked behind Dongdaemun, Changsin-dong Stationery & Toy Market is Korea’s largest wholesale toy and stationery district …
Korea's Wakppu Ball Trend (2026): Inside the Viral Wax-Crushing ASMR Toy Craze, and Where to Buy One in Seoul
왁뿌볼 — the ‘wakppu ball’ — is 2026’s most unlikely Korean viral hit: a palm-sized wax-coated clay toy you freeze, …
Korea's Unmanned Ice Cream Discount Stores Are Everywhere in 2026: Inside the 아이스크림 할인점 (아할) Craze
무인 아이스크림 할인점 — unmanned ice cream discount stores — have quietly become one of Korea’s biggest retail phenomena, now …
Korea's Lucky Turtle Charm Trend (2026): The K-Pop-Fueled Phone-Charm Craze, and Where to Buy or DIY Your Own in Seoul
A tiny turtle charm clipped to a phone case has become Korea’s biggest lifestyle trend of summer 2026, after TWICE’s …
Pokémon Transit Cards in Korea (2026): Where to Buy the Sold-Out 30th Anniversary EZL Cards at CU, GS25, and 7-Eleven
A ₩5,000 blind-pack transit card is the hardest thing to find in a Korean convenience store right now. Here’s what the …
Setlog: Inside Korea's Hottest New App of 2026, the K-Pop Obsession Behind It, and Its Viral Dating Spinoff
Setlog is the real-time group-vlogging app that knocked Instagram off the top of Korea’s App Store charts in 2026, built on …
Where to Buy Labubu in Korea (2026): Pop Mart Stores in Seoul, Prices, and How to Get an Authentic One
2026 is the best time in years to buy a Labubu in Korea at actual retail price — the resale frenzy has cooled, and Pop …
Korea's Royal Palaces Are 2026's Hottest 핫플: Inside the Night Café, Royal Dessert, and Hanbok Craze Sweeping Seoul
Seoul’s five grand palaces have quietly become Korea’s biggest ‘핫플’ (hotplace) of 2026 — lottery-only …